As human beings, the desire to better ourselves seems to be an innate part of our time on Earth.  Whether it’s your career, your relationships, your health, your financial situation, or something else entirely – chances are there’s something in your life that you’d like to improve.

Quotes found on social media will tout seemingly positive messages like:

“You are the only one who can change your life” and
“The only person holding you back is you”


And that’s all well and good – but why is it so damn hard to achieve the goals we desire?  Why do we self-sabotage, and fall into old behaviour patterns, and spend months trying to create change only to end up back where we started?  The truth is, we’ve all been trying to achieve our goals in the wrong way, and it’s setting us up for failure from the very beginning.

The quotes are true – you are the only one who can change your life.  But it’s not you in your conscious, thinking brain.  It’s you in your unconscious brain – the part that you’re not really aware of.  

We all know the conscious brain.  It’s the part of the brain that thinks, feels, and remembers.  It’s the part of the brain that most us try to work with when we’re creating change and trying to achieve goals.  It’s the conscious brain that will have you writing out long to-do lists, and creating your own weight loss diet plan, and analysing every single detail of your relationship to figure out if he’s ‘the one’.  The conscious brain seems to be the logical place to figure out how to create lasting change and achieve your goals – but it’s not.  

If you want to create any kind of change in your life, or achieve any kind of goal, you need to know about the subconsious & unconscious brain.  Sometimes used interchangeably, these parts of the brain are differentiated by how easily we can access the information stored in each part of the brain.  Your conscious mind, of course, is very easy to access. Your subconscious mind is more difficult to access, but it is possible. And your unconscious mind is even more complex – though it is believed that we can access some information from our unconscious parts of the brain.

Why is this important? This: scientists estimate that 95% of our brain activity is beyond our conscious awareness.  Which means that only 5% of cognitive activities (decisions, actions, emotions and behaviour) are in our conscious control.  That’s not a lot of power we have when it comes to creating changes and achieving our goals – there’s a heck of a lot of influence coming from the subconscious and unconscious mind, and that’s why we need to pay it some attention.

This is why you can write out a healthy diet plan and feel 100% committed to start on Monday, but then fall back into old habits and give up on the diet.

This is why you can write pages of to-do lists and feel so motivated to tick them all off, and then end up spending the afternoon on the couch watching Netflix.

The power of the subconcious and unconscious parts of the brain is that they are the driver for a very large majority of our decisions, actions, behaviours and emotions.  Meanwhile, we’re all wasting our time trying to convince our conscious brain, the 5%. The good news here is – there’s nothing wrong with you. It’s not your fault you haven’t achieved your goals yet.  It’s not your fault you find it hard to create lasting changes in your life. You’ve just been focused on the part of your brain that has the smallest influence on your behaviour, and that makes change really difficult.

So how can you work with the subconsious part of your brain to help you achieve your goals?

There’s lots of ways you can get started, and there’s no golden rule.  Just try a few approaches and see what works for you. Things like affirmations, afformations, EFT (tapping) and meditation are really great places to start, and you can do those on your own.  Modalities such as kinesiology are also available to help you tackle the bigger goals and challenges, because they work by accessing and working with the subconscious part of the brain.

When it comes to retraining your subconscious brain, the more you can work with it the easier it will become.  Learning a few of the techniques above and working with a professional kinesiologist will catapult your ability to create lasting change and achieve your goals – whatever they might be.  

And remember: your conscious brain is only going to help you change 5% of your actions, behaviours, decisions and emotions.  Work with the subconscious brain and you’ve got a recipe for success.

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